Nobles Amusements Sells Out to Astra Games

AMK · Post by **AMK** » Tue Jun 10, 2014 8:31 pm

As posted on Coin-Op and mystery plum mentioned it a few days back too. Quite shocked. Sign of the times I guess.

The Astra Gaming Group (the wholly owned UK subsidiary of Austrian Gaming Industries GmbH, (AGI) part of the NOVOMATIC Group) has acquired the majority of the Noble Organisation arcade business for an undisclosed sum. Under the terms of the deal, Astra will take ownership of 81 adult gaming centres (AGC) and one family entertainment centre (FEC) along with 48 Kwik Tan venues and 10 cafes, all of which are sited within the arcades themselves.

The geographical spread of the estate extends from Greenock in Scotland to Dawlish in Devon. It includes some of the premium locations in the North East, North West and South East of the country as well as the Midlands and at the coast. The business currently employs circa 850 staff led by some of the most experienced management personnel in the business. They will continue to be utilised to champion the strong Nobles brand identity within the NOVOMATIC Group.

Astra Gaming Group CEO Zane Mersich (pictured) commented: “We are delighted to announce the acquisition of the arcade business from Nobles. It will help secure an even brighter future for what are already widely acknowledged as some of the best AGC sites in the UK. It is our intention to build on the success of these venues and ensure that they continue to go from strength to strength.”

Commenting on the rationale behind the acquisition, Mersich noted: “In buying these locations, the Astra Gaming Group is simply applying the core strategy of its parent NOVOMATIC as a leading proponent of both manufacturing and operating. Integrating these key AGC sites within the group is entirely consistent with that philosophy of duality and allows us to innovate and deliver the best of breed games that our customers rightly expect.”

kidgloves · Post by **kidgloves** » Tue Jun 10, 2014 8:43 pm

Great....coming to an Astrobles near you soon....wall to wall Party Times..

AMK · Post by **AMK** » Tue Jun 10, 2014 8:49 pm

Or Spinwalls on 92%. Hopefully it will be like the Admiral lounge in Bedminster.

Oscar · Post by **Oscar** » Tue Jun 10, 2014 9:39 pm

Player 48..... Let's play Party Time!

AMK · Post by **AMK** » Tue Jun 10, 2014 11:27 pm

The area manager for nobles was saying that they worked closely with Astra to develop the new party time 25 year thing. How true this is I don't know. Wonder if they'll go along the same lines as Cashino?

- Admiral FM
- 24 Hour Opening
- staff who shout from the otherside of the arcade whilst squinting at you WHOOOOOOOOOOOO is THHHHHHAT!!!!!